New compact SUV to be called Volkswagen Taos
Sep 17, 2020
Taos SUV designed specifically for the North American Region, and the name was chosen to resonate with American customers
Slots under Tiguan in the Volkswagen lineup
Second proof point of Volkswagen’s doubling-up strategy for SUVs
Official reveal on 10.13.20
Herndon, VA — Volkswagen of America, Inc. announced the name for its new compact SUV today—the Volkswagen Taos. The Taos model was designed specifically for the North American Region and, as such, the name was chosen to resonate with American customers.
“We’re thrilled to announce the name for the newest member of the Volkswagen family,” said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. “It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It’s a small city that offers big things—from outdoor adventure to arts and design and great cuisine.”
“We are excited that Volkswagen has named their sport utility vehicle after the town of Taos,” said Taos Mayor Dan Barrone. “It’s a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture.”
The town of Taos is home to 6,000 people, and boasts a 400-year history and a 1,000-year-old Native American community just a few miles from the center of town. It’s notable for its artist community, world-class ski resort, and stunning landscapes, including vast plains, the Sangre de Cristo mountains, and the spectacular Rio Grande Gorge.
Incidentally, Taos was also home to John Muir, an engineer turned mechanic, and author of “How To Keep Your Volkswagen Alive: A Manual of Step-by-Step procedures for the Compleat Idiot.” First published in 1969, and illustrated by local artist Peter Aschwanden, this counter-culture guide to Volkswagen repairs quickly developed a popular following. The book, started in Muir’s Taos shop, has helped keep countless VW models running, from Beetles and Buses to Type 3 and Type 4 models.
The Volkswagen Taos will slot under the Tiguan, and is the second proof point of Volkswagen’s doubling-up SUV strategy following the launch of Atlas Cross Sport earlier this year. The vehicle will offer great value, excellent fuel economy, and great packaging, as well as advanced infotainment and driver-assistance features. The official reveal will take place next month, on October 13.
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.
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